Domain Name Value.

Owning only a few hundred domains I have not found the time yet to attach a value to every single domain name. At first I am always thrilled, when an offer arrives. But at times, when taking a closer look, I realize this low offer is really nothing else but a cheap shot at a top level domain. Maybe some domain owners are to blame, offering their names at every turn for next to nothing, and so creating the impression that there is a domain name flea market out there. My usual response is to make a counter offer that brings negotiation to a screeching halt before they even have a change to begin.

There is a difference between placing a first low bid at an auction and a (to low) offer to buy a domain right away. Many domains have been sold for large amounts of money, when the first bid met the minimum requirement, often below U.S. Dollar 100. When a domain is offered at no reserve, minimum bid, the seller runs the risk of getting stuck with the first and only bid, and thus having to sell the domain below market value. But such is life. On the other hand the domain might fetch the amount that both, seller and buyer can be happy with.

However, when making a direct offer for a domain on a buy outright basis, without going through any bidding process, I think the offer should be made carefully and be somewhat realistic. There is a minimum value that comes with any good, quality, premium, usable domain name. Domain names are bought and sold on a daily basis. The ones that make the headlines are those that set new records with prices that zoom into the stratosphere. That does not mean less desired domains are worthless and would be sold at the first minimum offer. Check domain name news and statistics to see that the private and auction domain name market is well and alive.  Buyers and sellers come together daily and hundreds of domains get transferred and do change hands at fair market value. 

Key word domains, domains with hyphens and/or numbers, country code or non English name domains, and domains with all different extensions, other than dot com, continue to rake in high prices. And when that happens everyone seems to be surprised, simply because it seems to be outside limited and self set norms of thinking, that anything other than a one word English language dot com domain name, is basically worthless. That is, in my opinion, pretty narrow-minded and very ignorant thinking. To make a too low offer, saying 'here you go, yes, I want your domain and but this is all what I am willing to pay for it' will most likely not producing a very enthusiastic response from the seller owner.

Any entrepreneur with a business/commerce web site knows what key word(s) to look for when shopping for a domain name. They know exactly the name and the nature of their business and what specific URL should crown their web site, even before they put the first cent into it. A person like this would not waste any time by making useless offers.

Any outright buy offer should take the ‘want’ fact into consideration and value the domain name for its uniqueness. The past and current, private and public domain name transactions, and prices, have shown there are no alternatives for top level domain names. To acquire a particular domain, make an offer that makes sense and is just and fair. It will make you feel good too, because, once you own 'that' domain you know, you have found and acquired the right domain name. And that's priceless.

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