Jobs-Wozniak-Garage dot-com

As the last two weeks of domain sales are reported by DNJournal the first thing that get noticed is that all the top sales are dot-coms. What you expect you might think, but it strikes me as absolutely strange that the highest country code domain sold and reported during the last two weeks Parent.co.uk is the highest European country code domain sold.

Of course there is the possibility that a dot-de, dot at or dot-fr and other ccTLDs did get sold but not reported, have been overlooked or were vailed in private transactions.

But this is not the first time I have noticed this trend of (old) country code domains not  being sold. The highest dot-de sold this past week Fest.de did not even bring EUR 5000! This is a one word top level keyword domain and it is worth much more.

The highest price paid for a dot-eu went for Compliance.eu for only USD 4650, a Belgian domain (yes they do have their own extension) OneDrive.be, sold for EUR 3000 and, whow! believe it or not digitalwaagen.at an Austrian domain was sold, however it brought in small change at USD 1915.

Could it really be true that for over two weeks, no other significant dot.at  sale occurred, I mean they are twice as many people living in Austria than in Belgium, so something should give.

Meanwhile at the dot-com market Dumster.com was sold for USD110,000, BudgetDirect for USD 50,000 and another two letter domain IdentityProject.com fetched USD 30,000. Bravo.

What is happening here?

One begins to believe the Europeans just do not believe in the power of a strong domain name such as the dot-coms selling week after week. In addition I believe European just are not willing to or can't pay the price for a top level domain. They would rather construe a long mumble-jumble domain name for the low price of the simple domain registration.

Living in Germany I am amazed how many bad domain name and email addresses are used by business that I came across every day. Hyphens flying all over the place and domains are construed in any lets-just-go-for-it way, that there can be no way they end up in the first pages during an Internet search.

It seems to me that to many business in Europe have not even bothered to understand what a domain name should be and what it is to do and can for a business. The important thing here seems to be get the name of the business owner, together with the profession they are in and combining the whole thing in a long twisted domain name that will never make it onto the first pages.

As if Jobs-Wozniak-Garage dot-com could have ever been a great domain name.

The highest dot-de sold ever was shopping.de for a little under EUR 2,000,000 and Kredit.de brought in a fairly good price as well. But that was 5 years ago. Maybe the people who bought those two, scooped up everything else in Europe.

The best European domain extensions might have been sold already, but still, it would be reassuring to see signals that ecommerce is advancing a bit more rapidly in Europe as it does elsewhere. Judging from domain sales of European country code domains, it seems we in Europe are at a standstill.

--
Nicco Schaal

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