Great. But what to do if you don't have much content? Or don't need, want nor can afford any, but still love and want your web site's acceptable or better search engine's rating.
Let's find out about content and investigate a big guy: Amazon. According to Alexa, Amazon ranks amongst the top 10 most popular site in the world and number 5 in the U.S. - Amazon does not have any real content, all they do is sell stuff.
To me (text) content is what Hemingway wrote or Shakespeare, the Lyrics of the Beatles, the inside of National Geographic Traveler Magazine or for that matter Mums Family Cookbook. The best site with content I have found after all the years on the Internet is anything presented by TED, and that's content in video format.
Are we now periodically supposed to come up with some Rowling-type short essays, just to please ever changing search engines algorithms?
The right top level domain name that correctly fits products, merchandise or services are a match made in heaven.
If an item or a product contains a good enough picture, it usually does not require much of any additional content either as most billboards will tell you. If a brand is so well known that its symbol alone stands for the product then it does not need a lengthy description nor much content as Apple, Nike and McDonald's shows.
If in the future, a site is rated only by content, i.e. what's under and behind the domain name, than a URL gracing the top of the site would becomes obsolete.
I'm proud of it!