While it might make sense to Google and their ever changing algorithm, I don’t think rating a website by content alone is such a great idea. A website should have an identity by name, a fitting domain name.
"Oh yes, you know. it is that site with that ahm... really funny name and the ahm… extension has to with… (?) Or (?) something like whatchamacallit dot I don't know ... Wait, it'll come to me."