Competition

Why in heavens name should you buy another domain? Your website is up and running, your sales are OK and you are making money.

Why? Because being in business today is simply not enough and it all may crumble some day in the not too distance future because the Internet is littered with former high-flyers that have tried and failed.

What if competitors eat away at your business, and newer and better trends will lead to your companies wipe-out. It might be a good idea to gently guide today's fickle netizen along and let them discover your site as the first, if not the only choice.

So let's have a look at what happens when you buy one or more additional domains for the support of your current site. Of course, you keep your current domain name and actually have to do very little, (other than buying domains) to increase sales and rank higher on Google's first-page search results.

Here is one example: Your XYZ-dot-company is selling XYZs products locally as well as globally. Local sales only might not sustain your business for long, and your global sales will arouse the envy of the competition. Your company might slip to second or third place and possibly fail and shut down.


So you buy X-dot-company, but you don't create a new website to sell the Xs, you link it to your XYZ site. You also acquire the domain Y-dot-company and of course Z-dot-company, too.

Anyone looking for Xs, Ys or Zs is likely to end up on your site, you dominate the markets for Xs, Ys, and Zs. Congratulations, you now own the most essential content related domains for your products.

Using a domain to link to the main page is done over and over again. How many times have you typed in a domain name or made a Google search only to be re-directed to a related website?

It is an effective way to channel traffic to an existing business, and not to the competition, and boils down to website content and keyword related, used to match related business, products or services.


So what you need to do, is to strengthens your XYZ company, and protect it from all possible competitors that deal and trade in Xs, Ys, and Zs.


  • Example 2: ​If were selling rainwater in bottles and your company is called rainwater-in-bottles.company wouldn't you love to own beverages-in-bottles.company as well? Of course you would.
While many of our domains could be registered as trademarks and have a unique value of their own, quite a few of Domain-inventory's domains are the perfect match to support your content, sales, and products. Check our categories.

  • It might not be a bad idea to rummage through​ our domain ​inventory to see if one or more of our domains might be the perfect addition to your product and match your content with our ideal keyword domain(s).
The same holds true for our top-level country code domain as we offer the same domain name in different extensions and related domain names. One example is this month feature about Croatia with domains available in three languages and four different extensions. (Featured this month on our Homepage).
While failure has many faces​ any business with a reliable ​and well-thought-out ​roadmap and attainable business plan​ should do everything possible​ to grow and prosper to protect their ideas, capital, and human resources.​
Trying to optimize business on the web or even dominate markets might become a little easier when, how a site is ranked, might depend on the right content and right domain name( s).

Otherwise, instead of being the next big thing you might end up being the next has-been.


Visit Domain-inventory today to get the right domain name(s).
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