There are still many very smart end-users out there, who buy a domain for the KEYWORDS it contains, and not for some obscure, cloaked and overpriced number combination (NNNN).

Case in point as reported this week by DNJournal issue for Monday, August 15, 2016. An absolute terrible name, the experts would agree, selling for a 'wham' USD 12,377 (sedo) and the site is currently not even online, and is listed 'under construction'! I can almost taste the Key Words ‘Sale’, ‘Management’ and ‘Software’ on this beautiful name. 

  • Google it, and you get 38.300.000 search returns!! Heaven! What could be better? is such a fine and brilliant domain name with a high and just sales price that anyone who might have thought about ditching their long domains in desperation now can rejoice in the fact, that sanity has returned to the market. Key Word domains sell!

However, wait, there is more where. In the same DNJournal issue another three-word sale is reported. sold for USD 9,000 (Allied Internet Solutions). The domain resolved to the same domain name with a suffix,, which is another (!) three-word domain. Interesting how the dot-com Version settles into the site. 

Another extended domain, this time it is a four word (gasp!) extended domain. has been sold for USD 6,000 (Domainmarket). Also, sedo sold for USD 2,500.

Somebody must have shouted: ’Stop the insanity’ because at the same time it is noticeable that for this period no visible LLLL or NNNN domain sales took place. At least non are listed at DNJournal.

There may have been many other similar transactions as those above, private sales and unreported deals.

  • It can be taken as a bright beacon on the horizon for an upside down domain market. The increasing confusion that prevailed and still prevails among potential but confused end-users now seems to be coming to an end.

Today's domain registrars make it very easy to find a suitable domain for any business by just searching for Key Words and suffix on their site. Don’t gravitate to a domain unrelated to your business, nor follow novelty trends in entirely unfitting extensions.
  • Get the name you need and always wanted with the dot-com extension. Your sales figures and website traffic will prove you right.
Don’t settle for novelty, non-fitting domain extensions, (like .xyz) sounding out of place making you look less serious about running a business or operating web based internet services.

In peoples mind, the business extension .com is engrained as secure and reliable. It should be your first choice when it comes to any global or even local internet site.

  • Don’t take chances with just any domain name. Choose a name that fits your business and the only one that’s entirely right for you. No matter how long the domain might be. Secure at least one Key Word in your domain.  It could make all the difference for Google search results.

For your site to be found, being bookmarked and attract lots of traffic, your business should be mirrored in your domain name, and your domain name should reflect your business, too.

With thousands of domain names out there, it should not be too complicated to find the one that’s right for you.